Services

Media Training Sessions

Why Media is Vital to Your Company

Media is one of the best ways to build your reputation with customers, clients and prospects, and to position your company for success. Getting interviewed in the right newspapers, magazines and broadcast outlets will raise your visibility, build your brand and set you apart from competitors.

Anyone speaking to the media has to be confident and well prepared. Your messages must be clear, concise and on point… the difference between getting called once and getting called regularly by the media is the quality of the interview.

What's at stake?

Nothing less than your relationship and future opportunities with customers, clients, employees, shareholders, partners, and the public.

Our media training sessions give your spokespeople the opportunity to work with seasoned media professionals. We have decades of experience in the media and we know how it really works.

Your your team will learn how to:

  • Prepare for interviews
  • Know what reporters want
  • Anticipate questions
  • Project confidence
  • Deliver sound bites
  • Give opinions
  • Eliminate jargon
  • Bridge to important messages
  • Look professional on camera
  • Speak on the phone
  • Handle crisis
  • Manage tough interviews

How media training works

Prior to the session, we review press materials, business information, and goals for the session. This helps us to prepare for a fast-paced, interactive media training session for a group or an individual.

The process involves video training to work on messages and interview style. We show spokespeople how to effectively get points across, prepare for tough questions, deliver opinion and develop rapport. The feedback is provided in a comfortable, non-threatening situation, and is certain to build confidence for the real interview.

Working with your team

We work closely with PR Firms, communication directors, marketing groups and senior executives. Bringing in a veteran team of media professionals helps you get the job done more efficiently and effectively, whether you want just one media training day or consultation for a project. Our clients find the result is more positive press and a more confident organization.

For more information about media training, call us at 800-908-8239, or Contact Us