Four Differentiators for Technology Leaders:

Earning a Seat at the Table as a Strategic Business Partner

More than ever, CIOs and CTOs have higher visibility and an opportunity to play a pivotal role in corporations as strategic business partners.  Technology leaders must be ready to use an exceptional ability to position their message strategically and communicate with authority at the senior executive level.  They have to demonstrate that they are aligned with the business needs of their organizations—particularly in those functional areas that are marketplace differentiators for the company. By fulfilling four differentiating roles for technology leaders as well as following a three-step communication strategy, CIOs and CTOs can earn a seat at the table with senior leadership.  In this Bates Special Report, you'll gain insight into how today’s technology leaders can build strong relationships with their CEOs, boards, and leadership teams, ensuring that they are seen as valued strategic business partners rather than merely the head of a costly support function.

 Leading in the Age of Change:

Three Critical Stages in Communicating Organizational Change 

What can you do to ensure your organization's change initiatives will be among the 1 in 3 that succeeds? In today's dynamic and constantly changing business environment, organizations that communicate change successfully can take advantage of opportunities quickly and come out ahead of their competition. In this special report, you'll learn:

• The key role your executive leadership needs to play in change communication
• How a well-planned change communication strategy dramatically increases your chances of success
• Which communication skills front-line leaders need to drive results

Why You Need a Brand

Excerpt from Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader, by Suzanne Bates (McGraw Hill 2011). 

Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company.

What did these business leaders do exactly? They brought very real, positive change to their organizations using their unique CEO brand.

In Discover Your CEO Brand, author Suzanne Bates makes a compelling case for why you need your own leadership brand. The book provides the insight, knowledge, and tools you need to discover your own personal CEO style, then develop it into a powerful presence that extends beyond your typical spheres of influence.

Fill out the form below to download a "preview" excerpt of Discover Your CEO Brand.

Today's CFO:

Communicating Powerfully to Influence, Motivate, and Inspire Others

Today’s CFOs and senior finance executives who communicate with confidence, purpose and passion have outstanding opportunities to take their careers to the next level. They are in a unique position to bring financial insights to strategic discussions, integrate important information to drive value, and inspire and motivate groups of people both inside the company and outside of it. This Bates Special Report addresses the leadership communications skills that today's CFOs and senior finance executives need to achieve success in their own careers and within their organizations. To read the report, provide your information below.

 Becoming a Top CHRO:

7 Imperatives and 1 Differentiator

Human Resources leaders are in a unique position to bring critical insights to strategic discussions, integrate important information and drive value into the business. In order to do this, they must inspire and motivate people and also be seen as a strategic partner to their CEO and senior leader team. They must exude confidence and executive presence to engage and influence others with big ideas. In this Bates Special Report, President David Casullo identifies the seven imperatives and one differentiator of successful Human Resources leaders. To read the report, provide your information below.