A business plan is just words on paper until people take action.  If you’re implementing a new initiative, rolling out a strategy, or managing big changes, a strategic communications plan is the vehicle for driving your success. Any strategic plan or change initiative is only successful if people are aligned around your vision, in-sync with your strategy, and motivated to convert the vision and strategy into action.

Our process involves a comprehensive audit of current communication channels and an assessment of communication skills at the leadership level. We take a snapshot of the current “communication state” of your team. Through assessments and employee surveys, we use real data about your existing communications plans to determine areas for improvement.

Our differentiator is that we not only make recommendations around solutions, but we execute through coaching, training, and facilitating. We help your key players develop strategic messaging and a plan for communicating the messages down and across the organization. Your senior leaders will learn critical skills to help them influence people, encourage collaboration, and break down silos to move enterprise-wide strategies forward.

Over the years, we’ve seen how clients who go through a 5-Step Communication Diagnostic and Design have rapidly achieved their goals and accelerated the progress of their critical initiatives.

• Step one is to assess the gaps in your current communication channels.
• Step two is to assess the skills of your leaders and managers.  
• Step three is to create the message platform, and determine a strategy for delivering the messages to key audiences through different channels.
• Step four is to build leadership skills and competencies in delivering that message.
• Step five is to measure your success by creating a feedback loop that allows you to track how the message is resonating and the impact it’s making on the business. 

Our approach is to form a partnership with your existing team; your senior leaders and communications, marketing, or HR functions who may be engaged in rolling out a message.  Collaboration is the key – our goal is to expand your capabilities and accelerate results.