Media Workshops
Crisis Media Training
Just as important as the crisis is your spokespersons' ability to anticipate, react, reassure and open the lines of communication that keep the company out of the quicksand of negative publicity. Handling a crisis like a pro can be a tremendous opportunity for your company to develop a reputation as a "standup" organization.
Our workshop leaders have spent a collective 60+ years in the media. They'll show participants how to:
- Anticipate issues and risk scenarios
- Respond effectively when crisis happens and/or the media call
- Inform all stakeholders and keep the situation under control
- Avoid a "secondary crisis" created by lack of response or indecision
- Balance legal versus reputation risk and make decisions
- Prepare spokespersons to talk to the media
- Consider when to go public and when not to
- The type of apology that works and when to issue an apology
Call us today at 800-908-8239, or contact us to learn more about planning a Crisis Media Workshop for your team or group!