About the Author

Roanne Neuwirth

Roanne Neuwirth

Roanne Neuwirth is Head of Marketing at Bates, now BTS Boston, where she leads the team responsible for developing and deploying the firm’s marketing strategy. She brings over 20 years of experience driving business value through client-focused marketing in business-to-business environments. Prior to joining Bates, Roanne was Senior Vice President of Client Services at the Farland Group, an executive relationship marketing consulting company, and has held marketing leadership roles in various organizations, including Boston Consulting Group and Balanced Scorecard Collaborative.

Recent Posts by Roanne Neuwirth

Case Study: Leadership Succession to Secure the Company's Future

Case Study: Advising a Top CEO Candidate on Closing the Gap to Step into the Role

Case Study: Aligning the Executive Team to Deliver on Growth and Competitive Position

Case Study: Creating a Successful Skip-level Business C-Suite Transition

Case Study: Maximizing Success for Post-Merger Leadership Team

Case Study: Preparing an Aspiring CFO to Ascend to the Role

Case Study: Elevating C-Suite Relationship Selling

Case Study: Increasing Team Performance to Accelerate Business Model Transformation

Case Study: Building a Winning Profile for Executive Talent

Case Study: Transforming the Team to Lead Transformation

Developing Diverse Leaders: It’s on All of Us

All the Leader You Can Be: A Conversation

All posts