Roanne Neuwirth is Head of Marketing at Bates, now BTS Boston, where she leads the team responsible for developing and deploying the firm’s marketing strategy. She brings over 20 years of experience driving business value through client-focused marketing in business-to-business environments. Prior to joining Bates, Roanne was Senior Vice President of Client Services at the Farland Group, an executive relationship marketing consulting company, and has held marketing leadership roles in various organizations, including Boston Consulting Group and Balanced Scorecard Collaborative.
