Why You Need a Brand
Excerpt from Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader, by Suzanne Bates (McGraw Hill 2011).
Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company.
What did these business leaders do exactly? They brought very real, positive change to their organizations using their unique CEO brand.
In Discover Your CEO Brand, author Suzanne Bates makes a compelling case for why you need your own leadership brand. The book provides the insight, knowledge, and tools you need to discover your own personal CEO style, then develop it into a powerful presence that extends beyond your typical spheres of influence.