Damon Bates, Principal

Damon Bates-153386-edited.jpg

Damon Bates is a Principal and Senior Consultant at Bates. He is passionate about partnering with senior leaders to build authentic communication that inspires and aligns. In his work coaching and advising executives and their teams, he brings his expertise in communications together with deep experience in executive leadership roles to help his clients accelerate their performance and deliver results.

Damon has over thirty years of experience in corporate leadership, most recently holding senior marketing positions at MassMutual, MetLife and Manulife Financial. He has led transformational change initiatives including the successful integration of MassMutual acquisition of Metlife's agency distribution system. He is an experienced communicator who has produced and delivered executive presentations, coached senior leaders, and acted as a company spokesperson and industry expert. He wrote, directed, produced and anchored a sales video series; interviewed CEOs; and published monthly magazines distributed to thousands of customers.

Results Achieved

Damon has led national training and development efforts with sales and marketing organizations to build consistency in the quality and effectiveness of their field organizations, coaching hundreds of leaders to drive exceptional results. As a business leader, Damon led diverse marketing teams to develop award-winning national advertising campaigns and drove Lean Transformation efforts to deliver efficiency in processes and organizational design. Damon brings this significant experience as a leader of high performing teams to his client work, providing advisory services to executives on proven strategies to inspire a shared vision, to build strong, successful relationships, to create and deliver on complex strategic plans while managing critical day-to-day operations.

Expertise and Credentials

Damon is a certified Bates ExPI™ feedback provider. The Bates ExPI (Bates Executive Presence Index™) is the first and only research-based, scientifically validated assessment to measure executive presence. Damon holds an MBA from Boston University Questrom School of Business, and a BS from New York University.

A dynamic platform presenter, panelist and media spokesperson with deep industry expertise, Damon has been quoted in the Wall Street Journal, Fox Business, CNBC, Business Insider, AM Best’s Review, AOL Finance, Investment News along with a broad range of industry publications.

Contact Damon at dbates@bates-communications.com