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Our Contributors

Suzanne Bates

Suzanne Bates, CEO

Suzanne is CEO of Bates, an internationally recognized thought leader in communicative leadership, and the author of four bestselling business books with McGraw Hill including Speak Like a CEO and All the Leader You Can Be. After a 20+ year career as an award winning television journalist, Suzanne founded Bates in 2000 with a mission to help leaders shape the world by engaging, aligning, and inspiring people to act. In 2013, Suzanne and her team developed and launched the Bates ExPI, the first research-based, scientifically validated assessment to measure executive presence. She is a sought after speaker and has been featured on the TODAY Show and in the Wall St. Journal, Fortune Magazine, Fast Company, Forbes Magazine, and The Huffington Post, among other publications.
David Casullo

David Casullo

David Casullo is President of Bates and a top advisor to global executives. His passion is developing leaders who have the courage and capability to change the world. Dave is the author of Leading the High-Energy Culture: What the Best CEOs Do to Create an Atmosphere Where Employees Flourish (McGraw Hill). Within weeks of its release in March 2012, the book became a bestselling book in Human Resources and Leadership on Amazon.com. Prior to joining Bates, Dave was the SVP of Human Resources for the mega-retailer Raymour & Flanigan. He is a sought after speaker and regular contributor to publications focused on business and leadership development, such as The Conference Board's Human Capital Exchange.
Andy Atkins

Andy Atkins

Andy Atkins is VP, Client Experience for Bates, where his team builds innovative solutions that drive client value. Through coaching, consultation, and facilitation, Andy helps leaders and teams develop communicative leadership to drive business performance. As a nationally recognized thought leader in trust and leadership, he brings a particular focus on how to increase engagement through strategic communications and effective individual and group interactions. Prior to joining Bates, Andy was the Chief Innovation Officer with Interaction Associates where he led the firm’s development of products and next generation services. He has been published or quoted in Fortune, Forbes, Fast Company, Rotman Magazine, Entrepreneur, Training Industry Magazine, The Wall Street Journal, The Boston Globe, and The Globe and Mail.

Sarah Woods

Sarah Woods leads the coaching and consulting team at Bates, a global firm that helps leaders drive business success through executive presence and communicative leadership. In her current role, Sarah oversees the consulting and business development teams for Bates across all industries and locations. She is a member of the firm’s Executive Leadership Team, providing strategic direction for the firm and identifying pathways towards business growth. A dynamic keynote speaker and thought leader, Sarah has been quoted in dozens of publications including The Washington Post, The Boston Globe, The Chicago Tribune, Business Review USA and The Standard.

Roanne Neuwirth

Roanne Neuwirth

Roanne Neuwirth is Vice President of Marketing at Bates, where she leads the team responsible for developing and deploying the firm’s marketing strategy. She brings over 20 years of experience driving business value through client-focused marketing in business-to-business environments. Prior to joining Bates, Roanne was Senior Vice President of Client Services at the Farland Group, an executive relationship marketing consulting company, and has held marketing leadership roles in various organizations, including Boston Consulting Group and Balanced Scorecard Collaborative.
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Meghan McGrath

Meghan McGrath is the Director of Marketing for Bates, where she executes the firm's strategic marketing and public relations initiatives. She leads the firm's web strategy, content marketing, event marketing, speaking engagements, social media, video strategy, and branding. She is passionate about generational studies and multi-generational interactions and communication in the workplace. Meghan is responsible for oversight of the firms blogging and much of the content development and content branding. 

Meghan joined the firm in 2012 after graduating from Fairfield University with a BA in English, Journalism and Philosophy. 

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Scott Weighart

Scott Weighart is Director of Learning and Development for Bates, where he is at the forefront of creating the firm’s innovative tools and content for executive coaching, consulting, and leadership programs. As a certified Bates ExPI feedback provider, Scott provides executive clients with valuable and actionable feedback on their executive presence and influence. Prior to joining Bates, Scott spent over two decades in roles within the education and private sectors, helping adult and student learners reach their full professional potential through books, articles, workshops, and integrated learning systems.
Michael Seitchik

Michael Seitchik

Michael Seitchik is Director of Research and Assessment for Bates, where he helps senior executives succeed by providing valuable feedback and guidance on executive presence and influence. Michael is a certified Bates ExPI feedback provider, and contributes to the firm’s thought leadership and client experience innovations. For over 30 years, Michael has been helping successful senior executives through coaching and custom executive education workshops. Prior to joining Bates, Michael operated a successful firm specializing in executive education, coaching and team development, and was previously Managing Director of Executive Education Services at RHR International, where he developed unique and powerful approaches to executive development.
Elizabeth Freedman

Elizabeth Freedman

Elizabeth Freedman is a Bates Executive Coach and Principal who helps leaders accelerate performance and drive business execution through powerful communication. Through one-on-one coaching, Elizabeth partners with senior leaders to build a high level of executive presence and communicative leadership that enables superior executive performance. Through her consultative approach, she helps senior executives further develop strategies to gain influence and credibility, build strong stakeholder relationships, and motivate their employees and teams to drive business strategies forward. Before joining Bates, Elizabeth worked at the consulting firms Accenture and marchFIRST. She is the author of Work 101: Learning the Ropes of the Workplace without Hanging Yourself (Random House). Her expertise on leadership has appeared in dozens of publications, including The New York Times and U.S. News & World Report, and The Boston Globe
Margery Myers

Margery Myers

Margery Myers is a Bates Executive Coach and Principal who helps leaders drive business performance by increasing their influence and engaging their stakeholders. Through one-on-one coaching, advisory, and team programs, she guides executives to lead through transformational change, enables leadership teams to align around a common strategy, and develops leaders to transition to executive roles and represent the organization to important stakeholders. Prior to joining Bates, she was Senior Vice President of Communications for Dunkin’ Brands, the parent company to Dunkin’ Donuts and Baskin-Robbins. Earlier, she was head of communications at Talbots.  In these roles, she built and led high-performing communications organizations that expanded the companies’ brand awareness, drove employee engagement, and positioned them as industry leaders. She has played key roles in acquisitions and divestitures, brand launches, global expansion, crisis mitigation as well as regular reporting of financial results. 
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Jacqueline Brodnitzki

Jacqueline Brodnitzki is a Bates Executive Coach and Principal who partners with corporate executives to accelerate performance and drive business execution. Jacqueline helps senior leaders elevate their executive presence and inspire and engage their important stakeholders. Prior to joining Bates, Jacqueline was the President of Conscious Success, offering executive coaching and consulting, and spent fifteen years in corporate and management roles with Hewitt and New York Life Retirement Plan Services. She is the author of Conscious Success: The 5 Step Process to Dissolve Stress, Increase Productivity and Find Your Flow At Work, a guest blogger for organizations such as the Center for Coaching Certification, and was the host of a regular radio show called “She’s Got It” where female executives shared their top leadership tips and stories.
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Mary Lou Andre

Mary Lou Andre is a nationally renowned executive image consultant and the author of Ready to Wear:  An Expert’s Guide to Choosing & Using Your Wardrobe. She is a sought after corporate advisor and expert on professional dress codes and corporate image issues, is frequently quoted in publications ranging from The Wall Street Journal, The New York Times, The Chicago Tribune and The Washington Post, and has appeared on ABC World News Now, CBS, The Early Show, and CNN. As an affiliate of Bates, Mary Lou works with our executive clients to guide them in developing an overall presence and physical demeanor aligned with their position, using wardrobe as a strategic tool that influences others.
Elizabeth Gibson

Elizabeth Gibson

Elizabeth Gibson, Ph.D., is a Bates Associate, certified Bates ExPI feedback provider, best selling author, and a nationally recognized executive coach and organizational change consultant. Her work focuses on assessing and developing individual executives, executive teams, and organizations. She has applied her experience to companies in the private and public sectors, providing consultation to clients in retail, financial services, energy, international marketing and trading, advertising, entertainment, manufacturing, health care, municipal governments and non-profits. She is co-author of Big Change at Best Buy: Working Through Hyper Growth to Sustained Excellence (Davies-Black, April 2003), and her expertise in consulting to senior executives has been highlighted in Fast Company Magazine, Fortune, CIO, American WayPM (Project Manager) Magazine, and the Journal of Business Strategy.
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Sean Costa

Sean Costa is Vice President of Client Solutions for Bates. Sean has built and led successful sales and marketing teams/programs for the past 20+ years at Digital Consulting Institute (DCI), Linkage Inc., Palladium Group, and Corporater Inc. covering a wide range of marketplaces including Human Capital/Leadership & Organizational Development, Strategy & Performance Management, and IT/Business Software.
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Meredith Courtney

Meredith Courtney is a Marketing Projects Consultant at Bates, working with the marketing team on key projects, including conference speaking, public relations, and collateral and website projects. She joined the firm in 2005 and launched her career by driving the marketing efforts around CEO Suzanne Bates' first book, Speak Like a CEO, which went to #6 on amazon.com's bestseller list.

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Chris Goodnow

Chris Goodnow is a Marketing Associate for Bates. He joined the firm in 2016 after graduating from Framingham State University with a BS in Marketing. Chris helps execute strategic marketing and public relations initiatives including the firm's web strategy, content marketing, event marketing, speaking engagements, social media, and branding.

David Atkins

David Atkins is a Research Associate at Bates. He began working with the firm after he graduated from Amherst College in 2017 with a BA in Economics and Psychology. There, his senior thesis in Psychology focused on topics in organizations with diverse workgroups. David works to identify, analyze, and describe patterns in data collected from the Bates ExPI worldwide.

Gisele Garceau

Gisèle, the Director of Administration and Project Management for Bates, has primary responsibility for the development and execution of project plans related to large multi-service client engagements. Gisele, a Professional Certified Coach, is also certified in the Hogan Assessment Inventory, MBTI and Lominger 360 Assessment.