Sarah Woods leads the coaching and consulting team at Bates, a global firm that helps leaders drive business success through executive presence and communicative leadership. In her current role, Sarah oversees the consulting and business development teams for Bates across all industries and locations. She is a member of the firm’s Executive Leadership Team, providing strategic direction for the firm and identifying pathways towards business growth. A dynamic keynote speaker and thought leader, Sarah has been quoted in dozens of publications including The Washington Post, The Boston Globe, The Chicago Tribune, Business Review USA and The Standard.
Meghan McGrath is the Director of Marketing for Bates, where she executes the firm's strategic marketing and public relations initiatives. She leads the firm's web strategy, content marketing, event marketing, speaking engagements, social media, video strategy, and branding. She is passionate about generational studies and multi-generational interactions and communication in the workplace. Meghan is responsible for oversight of the firms blogging and much of the content development and content branding.
Meghan joined the firm in 2012 after graduating from Fairfield University with a BA in English, Journalism and Philosophy.
Elizabeth Freedman, MBA, CSP, is a Principal at Bates who advises C-level leaders and teams to strengthen business performance through outstanding leadership. Elizabeth works with some of the most recognized companies in the world and is valued for her ability to develop trusted partnerships with senior leaders who want practical, concrete strategies that help them accelerate results, grow their people, and enhance their ability to influence and make a positive difference in the world.
Elizabeth specializes in working with C-level executives and teams who are leading enterprise-wide initiatives focused on change, growth, and transformation. Through coaching, consulting and facilitation, her work supports leaders who want to foster environments where strong collaboration, alignment, and shared accountability are the norm. Her work includes a deep assessment of individual and team performance to create a strong approach that is grounded in data and integrates the needs of key stakeholders into the process, including the Board, executive team, employees, customers, and peers.
Chris Goodnow is a Marketing Associate for Bates. He joined the firm in 2016 after graduating from Framingham State University with a BS in Marketing. Chris helps execute strategic marketing and public relations initiatives including the firm's web strategy, content marketing, event marketing, speaking engagements, social media, and branding.
Gisèle, the Director of Administration and Project Management for Bates, has primary responsibility for the development and execution of project plans related to large multi-service client engagements. Gisele, a Professional Certified Coach, is also certified in the Hogan Assessment Inventory, MBTI and Lominger 360 Assessment.
David Atkins is a Research Associate at Bates. He began working with the firm after he graduated from Amherst College in 2017 with a BA in Economics and Psychology. There, his senior thesis in Psychology focused on topics in organizations with diverse workgroups. David works to identify, analyze, and describe patterns in data collected from the Bates ExPI worldwide.
Laura Fay is a Principal and Senior Consultant at Bates. Her passion is empowering leaders to inspire their teams, better execute on strategy, and transform their business. Laura has over 20 years of experience in corporate leadership with deep expertise in executive communication, serving as counsel, coach and advisor to senior leaders during times of crisis and change management, and helping executives find compelling ways to share their stories and connect with stakeholders. Over her career, she has served as chief advisor to the CEO and management teams on internal and external communication strategies and oversaw public relations activities and served as chief media spokesperson. Her experience includes significant tenure at Wells Fargo, Wachovia, and Scudder Investments where she held leadership positions in corporate communications, content marketing, and thought leadership.