Meghan McGrath, Director of Marketing


Meghan McGrath-2-6

Meghan McGrath is the Director of Marketing for Bates (now BTS Boston), where she executes the firm's strategic marketing and public relations initiatives. She leads the firm's web strategy, content marketing, event marketing, speaking engagements, social media, video strategy, and branding. She is passionate about generational studies and multi-generational interactions and commuication in the workplace. Meghan is responsible for oversight of the firm's blogging and much of the content development and content branding. 

She’s brought innovative ideas and projects to the organization including:

  • Leading a global research project about Millennials and the future of the workplace
  • Pioneering and executing on  content design ideas for the firm such as memes, infographics, documentaries and whiteboard videos
  • Launching the first Bates client eLearning solution

Meghan joined the firm in 2012 after graduating from Fairfield University with a BA in English, Journalism and Philosophy. 

Read some blog posts by Meghan Here

Connect with Meghan on Twitter - @MegMcGMarketing

Connect with Meghan on LinkedIn - www.linkedin.com/in/meghan-mcgrath-87444559/

 

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