Tara Goodwin Frier

Tara Frier-5-1

Tara Goodwin Frier, entrepreneur and founder of Goodwin Group PR, brings over 30 years of media relations, public affairs and public policy experience to the firm.

Since founding Goodwin PR in 2001, Tara has built a company that attracts, engages and sustains clients ranging from small start-ups and nonprofit organizations to high-profile CEOs, professional athletes and coaches. She is considered an expert in crisis communications, media relations, strategic events and effective content development and curation.  Known for her open and honest counsel, Tara helps clients develop communications programs that drive traffic, develop relationships and resonate with key audiences.  She is a driven and focused leader who partners with her clients to deliver exceptional results.

Prior to starting her own company, Frier served as Vice President of Edelman Boston and was the lead strategist for the state’s education reform (MCAS) campaign.  Her contributions to Barnes & Noble’s Close the Book on Hate campaign scored a Silver Saber award for best retail marketing initiative.

She was named one of Boston’s Top 10 PR specialists twice in three years by Women’s Business Boston, won the Bronze Stevie Award for Women in Business in 2015 and was nominated for PR Person of the Year by Biz Bash and Coolest Company of the Year by Bostinno.

Earlier in her career, Frier served as chief of staff of the Massachusetts Department of Housing and Community Development where she managed a staff of 250 and a budget of $450 million.  In addition, she worked with her team to develop an affordable housing policy designed to alleviate the Massachusetts housing crisis, managed contractors and served as a member of the Governor’s Commission on Domestic Violence.

In her spare time, she lectures at her alma mater Boston University, is co-president of the Sharon Education Foundation and lives in Sharon with her husband Ted, sons T.J. and Will and pug dog Bogey.


Fun Facts About Tara:

  • Loves strategy and execution, leads by example
  • Equally at home at a black tie event or in jeans and muck boots
  • May have the messiest desk but knows exactly where to find everything (except her keys)
  • If she’s not in the office, check the area golf courses