Storytelling for Leaders

This program is designed for leaders who present to audiences of any size in any format and who are building their brands through blogging, media, and social media. The content is for the relatively experienced speaker who is interested in using storytelling to engage audiences and improve communicative leadership skills.

• Senior executives, presidents, VPs and high potential leaders, entrepreneurs, business owners
• Leaders who are in technical areas of the business who need to enhance overall communication
• Sales professionals who need to tell the story of their company and customers
• Leaders who need to:
  • Build a higher profile within their company or industry
  • Win support to drive initiatives and deliver exceptional results
  • Go beyond technical presentations to build rapport, win hearts and minds

This program targets the business needs of leaders with these types of challenges and responsibilities in their organizations:

• Speaking to large and small groups and need to be polished, professional and memorable
• Need to make stronger connections to audiences so they listen and engage with you
• Dry, dull PowerPoint slides are not delivering the message effectively
• Need to win people over emotionally as well as analytically
• Want to become a more inspiring, engaging, motivating leader
• Bringing storytelling into our leadership culture so we capture leader lessons
• Storytelling in leadership is important to identifying and promoting corporate values
• Telling the story of our company or service is essential to win new business

The Storytelling for Leaders program offers a unique, high impact experience that gives you a tangible, powerful set of tools to go back to the office and succeed, including these key elements:

• A simple, six-part storytelling process that teaches the leader how to begin a story, get to the point, and make it relevant for their audiences
• A proven formula to find original stories through a process of guided reflection with powerful questions that elicit memories
• Tools to share both personal and business stories in a way that enables them to be more authentic at the front of the room and connect with hearts and minds
• Method to act out the stories on stage so to develop a stronger presence at the front of the room
• A combination of reflection and active learning and methods to help you learn “on your feet” for maximum impact
• Participants leave with two stories and know how they can develop an anthology of stories that can be used to inspire people, engage audiences, and motivate above and beyond performance
• Connection of the principles of telling powerful stories to business priorities

The course is led by seasoned executive coaches and facilitators with a track record of coaching and advising senior and high potential leaders in large and mid-size companies in more than 40 countries. Our coaches are certified in the Bates Method of Storytelling, which thousands of leaders have incorporated into their presentation toolbox.  The method is based on an approach shared by Suzanne Bates, CEO in her bestselling book Speak Like a CEO: Secrets for Commanding Attention and Getting Results (McGraw Hill).  Our coaches set an upbeat tone from the start and know how to bring out the best in everyone. You’ll leave energized by the positive, supportive feedback, armed with a toolbox of proven methods and techniques for preparing any speech, presentation or important message.